Rowen’s Legacy was created in honor of Rowen, who passed away at just four years old after a courageous battle with brain cancer.
This nonprofit exists to support families who have young warriors currently battling childhood cancer. Rowen's Legacy understands firsthand the emotional, physical, and financial toll that comes with a diagnosis — and they know that when your child is fighting for their life, nothing else should matter.
Through generous donations, Rowen’s Legacy provides practical support to families in the thick of the fight. They help cover essential needs like short-term housing near treatment centers, gift cards for meals and groceries, and even monthly bill payments. These resources allow parents to step away from work and daily stressors so they can be fully present with their child during treatment.
This nonprofit exists to support families who have young warriors currently battling childhood cancer. Rowen's Legacy understands firsthand the emotional, physical, and financial toll that comes with a diagnosis — and they know that when your child is fighting for their life, nothing else should matter.
Through generous donations, Rowen’s Legacy provides practical support to families in the thick of the fight. They help cover essential needs like short-term housing near treatment centers, gift cards for meals and groceries, and even monthly bill payments. These resources allow parents to step away from work and daily stressors so they can be fully present with their child during treatment.
UCF project, partnered with Simran Patel
Original logo, logo after the rebrand
“Rowen’s Legacy” was hand-lettered by Simran Patel
Logo formatted for banners and profile photos
Original website, website after the rebrand
New icons
Original website, website after the rebrand
T-shirt design
Graphics in use since the rebrand
What the founder of Rowen's Legacy had to say after the rebrand:
"At Rowen’s Legacy, every step we take is guided by love, purpose, and the memory of a remarkable little boy who continues to inspire everything we do. Today, we are proud to introduce a new symbol of that journey…our new logo.
This change represents far more than an update in design.
It reflects the evolution of who we are as an organization and as a family, how we’ve grown, learned, and continued to honor Rowen’s light in all that we do. Our logo now embodies the way we represent him in our lives: through the teddy bear that holds his remains and often wears his gold cape; a powerful reminder that Rowen’s spirit is always with us.
The new design captures that love and resilience; the essence of Rowen’s Legacy. It stands as a visual representation of our continued commitment to supporting families facing childhood cancer while keeping the heart of our mission close to Rowen’s story.
Over the coming weeks, you’ll begin to see our new logo featured across all areas of Rowen’s Legacy, from our website and merchandise to our vehicle and outreach materials. Each appearance will serve as a reminder of our continued growth and dedication to the families we serve.
We are deeply grateful for the incredible individuals and communities who have stood beside us on this journey. A sincere thank you to UCF graphic design students for their incredible work and for their creative partnership and thoughtful design work in bringing this vision to life.
This unveiling marks a new chapter in Rowen’s Legacy…one rooted in hope, love, and the unwavering spirit of a little boy whose legacy continues to inspire change and compassion in the world.
With heartfelt appreciation,
The Rowen’s Legacy Team"
This change represents far more than an update in design.
It reflects the evolution of who we are as an organization and as a family, how we’ve grown, learned, and continued to honor Rowen’s light in all that we do. Our logo now embodies the way we represent him in our lives: through the teddy bear that holds his remains and often wears his gold cape; a powerful reminder that Rowen’s spirit is always with us.
The new design captures that love and resilience; the essence of Rowen’s Legacy. It stands as a visual representation of our continued commitment to supporting families facing childhood cancer while keeping the heart of our mission close to Rowen’s story.
Over the coming weeks, you’ll begin to see our new logo featured across all areas of Rowen’s Legacy, from our website and merchandise to our vehicle and outreach materials. Each appearance will serve as a reminder of our continued growth and dedication to the families we serve.
We are deeply grateful for the incredible individuals and communities who have stood beside us on this journey. A sincere thank you to UCF graphic design students for their incredible work and for their creative partnership and thoughtful design work in bringing this vision to life.
This unveiling marks a new chapter in Rowen’s Legacy…one rooted in hope, love, and the unwavering spirit of a little boy whose legacy continues to inspire change and compassion in the world.
With heartfelt appreciation,
The Rowen’s Legacy Team"
